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Google-Microsoft War
Contributed by: G3nu1n3, at 11/02/2004 08:20:00 PM.

There's been a lot of gossip about the upcoming Google browser and its possible impact on Microsoft. It's hard to predict what will happen, but it won't surprise me if an all-out war between Google and Microsoft ensues. We are about to witness a repeat of the Netscape browser war—this time with a different strategy.

It's unlikely that Google will ever sell its browser. The company has developed a strategy to make money on advertising. The strategy works, and it gives Google a clear edge over Microsoft; Google can give away everything.

Besides its premier search engine, Google recently started Gmail, which competes head-on with Hotmail and has even forced Hotmail to add more free storage for its users. Google News competes with MSN in a subtle but important way too, by providing a useful home page of news. The browser will draw a new battle line. I suspect that Google may well be on its way toward exercising the strategy that Netscape threatened years ago, when its executives asserted that they could take over the desktop. Google could be trying to make the its nexus in a desktop strategy to eliminate the need for Microsoft Windows.

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