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India: Microsoft begins campaign on software piracy.
Contributed by: G3nu1n3, at 1/20/2005 07:56:00 PM.

NEW DELHI: Piqued with increasing software piracy menace, industry leader Microsoft has launched a campaign to educate common users on the plus points of original software so that customers can insist on authenticity while purchasing a computer.

Our research shows that out of every 100 software products sold in India, 73 are pirated and the MS-Office is one of most common pirated software. Besides the loss to the economy, pirated software makes a computer more vulnerable to virus attack,” Mr Rishi Srivastava, leader of the business development group for Windows at Microsoft told Deccan Herald in an interview on Wednesday.

Microsoft’s three-month campaign which is being aired on TV channels and will be followed up with a series of print advertisements, intends to educate the consumers – specifically the home users – on the need to get original software in order to avoid operational troubles.

The company has also tied up with BPCL to start a Pure for Sure campaign in Bangalore, Chennai, Mumbai, Hyderabad and Delhi.

The customers have to ask for a certificate of authenticity from the vendor and preferably should purchase from Microsoft’s assurance circle partners, he said.
Though the price apparently looks cheap for pirated software, expenses in the long run could be higher since the computers using pirated software are more vulnerable. A typical office package for domestic users costs Rs 6,950.

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