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Motorola to build cell phones into ski jackets
Contributed by: G3nu1n3, at 1/04/2005 10:25:00 PM.

Motorola said it will unveil plans this week for a line of outerwear that uses interactive cell phone and portable music technology in snowboarding jackets, in a bid to win over twentysomethings.

Motorola and privately held apparel maker Burton of Burlington, Vermont, will jointly develop jackets, helmets and caps aimed at the snowboarding set, to be released in the latter half of 2005.

The jackets will have a padded casing for a Motorola cell phone and an MP3 music player. They will feature a device on the sleeve that lets the wearer control incoming and outgoing calls, and toggle back and forth to music, sending audio signals to removable speakers in the hood.Motorola, which has been cultivating a hipper image, had been criticized by analysts for reacting slowly to trends. It suffered during the 2003 holiday season when it had a delayed launch of cell phones with built-in cameras.

The new clothes will use Bluetooth, a popular technology that allows devices such as headsets and computers to communicate with each other over a short range without wired connections.

Source: Link


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