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Intel Buys Israeli Firm to Push Into Living Room
Contributed by: SHA, at 2/25/2005 08:32:00 AM.

Intel Corp. agreed to acquire Oplus Technologies Inc., an Israeli semiconductor maker, to bolster its offerings for digital televisions and set-top boxes, the world's largest chip maker said on Thursday.
Terms of the deal were not disclosed, though Israeli media reported that the company paid $100 million for Oplus.
Intel, based in Santa Clara, California, has long tried to introduce its PC chips into the living room, where it sees a lucrative consumer market. But the company has a mixed track record with video technology.
In October, Intel scrapped plans to enter the digital television chip business just a year after it announced a plan to compete head-on with Texas Instruments Inc. in the rear-projection TV chip business.
The company also tried to make a big splash with a design for a $700 living-room PC, although it remains too early to tell whether consumers are willing to exchange separate components for DVD players and video recording for a single PC-like device.

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