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Apple Backs Sony Format for DVD's
Contributed by: Some Desi, at 3/11/2005 09:11:00 PM.

Apple Computer is backing the Sony Corporation's Blu-ray format for the next generation of digital videodiscs, bolstering Sony's effort to dominate the $26 billion United States market for DVD's and players.

Apple, whose computers run software to create DVD's, joined the Blu-ray Disc Association's board, a statement by Blu-ray said yesterday. Sony is fighting to win support for its standard over one called HD-DVD that is backed by Toshiba and NEC.

Blu-ray said Apple would support the new high-definition DVD format in its iMovie and Final Cut video-editing software programs.

"Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD," Steven P. Jobs, Apple's chief executive, said in a statement on the Blu-ray Web site.

The competing formats promise high-definition pictures, better sound quality, more storage capacity and better copyright protection than standard DVD's. The backing of film studios and computer makers like Apple will help determine the dominant standard. Blu-ray has five times the capacity of current discs and more than the HD-DVD standard.

Source: the NY Times

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