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Google Buys Web Analytics Firm Urchin
Contributed by: SHA, at 3/30/2005 10:23:00 AM.

Google has announced that it will be acquiring Urchin Software Corporation , a Web analytics company.
San Diego-based Urchin develops software for Web site owners and marketers.
The software is designed to assist in understanding users' online experiences, tracking marketing performance and optimizing content.
The company's tools also are available as a hosted service and through large Web hosting providers.
Financial terms of the deal were not disclosed, but Google did note that it expects the deal to close before the end of April.


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