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New Kid In Internet Search War
Contributed by: SHA, at 3/21/2005 07:19:00 PM.

A Cambridge startup is offering a service it says gives a measure of control over the personal data the Internet disgorges, giving new meaning to a practice commonly termed "ego surfing" or "Googling yourself."
The practice of typing your name into an Internet search engine and seeing what pops up is now common, but the results can be unpredictable. The Internet holds surprising amounts of personal information between its ever-expanding corners, and some of it may be outdated, inaccurate or embarrassing.
ZoomInfo's computers have compiled individual Web profiles of 25 million people, summarizing what the Web publicly says about each person. The service, launched Monday, allows Web surfers to search for their profile, then change it for free.
"With us, you have the ability to ... present yourself how you want to be presented," said Russell Glass, ZoomInfo's director of consumer products.


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