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Travel companies ban trademarks from Google
Contributed by: SHA, at 3/05/2005 11:40:00 AM.

Three of the UK's major travel firms have banned retailers that sell their holidays from using their trademarks on Google.
First Choice, Thomas Cook and Thomson have all banned travel agents from using their brand names in Google's keywords search.
When searches are conducted using any of the travel operators' brands and trademarks, Google will bring up searches related to the travel firms themselves and agencies that sell their products.
Before the ban, travel agents were able to include the operators' names in their keyword search text, bumping them up Google rankings when would-be holidaymakers used the search engine to find potential getaways.


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