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Google Will Allow Animated Gif Banners
Contributed by: G3nu1n3, at 4/25/2005 06:05:00 PM.

Google is taking a big step toward becoming an online banner-advertising network as the market for brand ads heats up.

Beginning Monday, the search giant will start allowing advertisers to display animated image ads on third-party partner sites--a first for Google and a departure from company co-founders' early stance.

Google will also allow advertisers to designate on which third-party Web sites their ads will appear, whether it’s large partner sites like The New York Times or smaller pages.

Finally, to take advantage of the program, advertisers must bid for placement on a cost per impression (CPM) basis, as opposed to Google’s stock in trade cost-per-click (CPC) search ads. CPMs are modeled more closely to brand advertising like TV commercials in which marketers pay based on the number of people who see the ad. In contrast, marketers pay only for CPC ads when people click.

Source: News.com


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