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Microsoft Launches Campaign "Start Something" With Windows XP
Contributed by: G3nu1n3, at 4/18/2005 11:53:00 PM.

Microsoft today kicked off a new global awareness campaign designed to showcase how people can explore, enhance and pursue their passions with Windows XP and related technology, whether that passion is music, movies, cooking or the cosmos.

The international effort called "Start Something" is one of the largest and longest marketing campaigns in the Windows brand history. Using fresh, imaginative advertising, retail executions, online activities and more, the 15-month campaign celebrates the countless possibilities for Windows to bring what people are passionate about to life using the hundreds of thousands of software applications and devices that work with Microsoft Windows XP.

The advertisements for the 15-month campaign will run in a total of 11 countries, launching on April 18 in the United States and following in Australia, Canada, France, Germany, India, Italy, Japan, Korea, Netherlands and the United Kingdom. The campaign will showcase 13 themes spanning education, science, music, sports, family and life management, gaming, photography, cooking, travel, entertainment, work, productivity, and entrepreneurship. The campaign will be included in a media mix of national television, print, online and out-of-home advertising vehicles. A total of 51 television ads, 39 print ads and 250 online ads will be featured globally.

Visit: Start Something With Windows XP


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