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MSN to mix advertisers with blogs
Contributed by: G3nu1n3, at 4/07/2005 08:34:00 PM.

Microsoft on Wednesday unveiled new versions of its instant messaging and blogging services with beefed up community, video, search and advertising features. In partnership with Logitech, MSN Messenger now offers full-screen video-conferencing capabilities with new technology that promises to establish connections between two people more easily, including across firewalls. MSN Messenger users can now share search results powered by Microsoft's proprietary search technology in the IM window. And MSN Messenger subscribers can send wireless SMS (short message service) messages to any cell phone subscriber, regardless of whether they use MSN Messenger.

On top of features for consumers, Microsoft has added advertising tools for both MSN Messenger and MSN Spaces. Here, Microsoft hopes to tap into the blogging community, to create marketing vehicles for customers such as Volvo, its first guinea pig.

Source: C|Net News

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