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Yahoo! Acquires TeRespondo Brazilian PPC Search
Contributed by: SHA, at 4/13/2005 11:01:00 AM.

Yahoo! will be building out its presence in the Latin American market with the acquisition of TeRespondo, a PPC search network based in Brazil.
Terms of the deal haven't been disclosed, but TeRespondo CEO Juan Calle is not shy when it comes to talking about his hopes for the acquisition:
We believe the combination of our [Yahoo! and TeRespondo] strengths and our shared dedication to our customers and to Internet users help us execute on our vision of providing the largest online search advertising network in Brazil.
Like Overture, TeRespondo's ads are sold on a CPC basis and displayed according to bid price. Each advertiser is assigned an account manager who translates and reviews keywords and phrases to ensure maximum impact with a Spanish-speaking audience. This is a great boon for Yahoo's advertisers and the move itself is symbolic of an increasing focus on overseas sales.


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