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Yahoo gets personal with My Web
Contributed by: SHA, at 4/27/2005 03:52:00 PM.

The customisation of cyberspace continues apace, with Yahoo's launch today of My Web, a "personalised search engine".
The online advertising company hopes that the service, which will allow users to store and share virtual "photocopies" of web pages and search results, will draw in audiences to feed Yahoos booming business
"We think about these things in terms of users, advertisers and publishers," Salim Mitha, the director of Yahoo Search in the UK, told Times Online.
"With My Web, we are primarily aiming to increase users control over the web. With that comes increased user engagement, which benefits publishers and feeds into the advertising side of our business."
My Web, which is being launched as a beta, or test, version, allows users to create online folders to store exact copies of online documents such as e-tail receipts or travel itineraries. It will also allow users to annotate stored web pages and to search for their notes through a desktop toolbar.
The folders are accessible from any online computer - in the same way as web-based e-mail accounts.
"This all sounds incredibly basic, and it is," said Mr Mitha. "But the fact is, nobody has put together anything like this before."


Source : Link, Yahoo My Web


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1 Comments:

  • Good features there but i am not with the concepts of keeping a track of search histories. The trail can come back and haunt you latter.

    The rest ... neat idea.

    By Blogger G3nu1n3, at 4/27/2005 07:47:00 PM  

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