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Ask Jeeves Adds Zoom to Web Searches
Contributed by: G3nu1n3, at 5/28/2005 11:25:00 AM.

Ask Jeeves will cut down on search time with a query refinement enhancement it calls "Zoom". The feature zooms in to refine a search and zooms out for broader search results. Zoom identifies and examines concepts, using clustering technology to roll search suggestions into categories that can either narrow or expand a search.

Zoom is an evolution of the company's previous "Teoma" search technology. The official description of Teoma is a technology that segregates the Web into "topic communities." When Zoom identifies and examines concepts, it looks at the relationships between these communities in its index.

Today, Ask Jeeves also announced that has devised a method to mine unstructured data in "real-time" that it calls "Web Answers", greatly expanding its search results. "Web Answers allows Ask Jeeves to answer far more queries than would be possible using editors or structured databases," remarked Read. "By mining unstructured Web data, we can tap the billions of pages in our index for answers."

While Web Answers may draw from more sources, the relevance of those results may be diluted.

Visit: www.ask.com

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