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CNN.com to Make Its Online Video Free
Contributed by: G3nu1n3, at 5/17/2005 08:20:00 AM.

CNN.com will make its existing online video offerings available for free beginning June 20 as it prepares a new video package that will cost money to watch.

CNN is redesigning its home page to prominently feature the free video, which currently can be found by clicking on small links marked “video.”

Susan Grant, executive vice president for the CNN News unit that oversees the Web site, said costs for delivering video have decreased dramatically since CNN first charged for video in 2002. The market for advertising, meanwhile, has increased, allowing CNN to subsidize costs.

CNN now charges $12.99 a month for video as part of the Real SuperPass package from RealNetworks Inc. The site is switching to rival Microsoft Corp.’s Windows Media Player 9 to deliver the free video, but Grant said the partnership with RealNetworks might continue when the premium video package is launched in the fall.

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