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MSN Gets Ready for RSS Push
Contributed by: G3nu1n3, at 5/20/2005 08:01:00 AM.

Vowing to make RSS friendly to the everyday Web user, an MSN executive demonstrated upcoming services on Wednesday that build syndication feeds into the messaging alerts, a Windows screen saver and Web search.

During a keynote at the Syndicate Conference here, MSN Director Phil Holden said that Microsoft Corp's Internet division is taking RSS (Really Simple Syndication) seriously and will integrate the technology across even more of MSN's online services throughout the year.

MSN is working to open its MSN Alerts service to a wider variety of sources through RSS.

Today, the alerting service lets users receive notifications from specific sources such as MSNBC, MSN's sites and Weather.com as MSN Messenger instant messages, Hotmail e-mails and mobile text messages. A feature expected to be available in about two months will allow users to also subscribe to RSS feeds, Holden said. MessageCast's technology will handle retrieving the feeds and making them compatible with MSN Alerts.

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