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AOL Readies Amped-Up Web Portal
Contributed by: G3nu1n3, at 6/21/2005 08:58:00 PM.

America Online will take a decisive step next week to compete in the Web portal market against Microsoft's MSN division and Yahoo when it unveils a preliminary version of the new AOL.com site.

On Tuesday, AOL will roll back the curtains on a test, or beta, version of its revamped portal. There will be a prominent link to the new portal displayed on the AOL site.

The new test portal will be the most visible reflection of AOL's months-long strategy of liberating content and communication features from within the confines of the company's fee-based subscription service. By moving content and services that were previously available only to paying subscribers and making them free to any Web user, AOL is trying to beef up its portal so that it will attract more visitors and advertisers, a model MSN and Yahoo have had for years.

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