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Microsoft announces CRM 3.0
Contributed by: SHA, at 7/05/2005 08:09:00 PM.

Microsoft has announced further details of the new version of its customer relationship management system.

To make it easier to use, CRM 3.0 will provide a complete suite of marketing, sales and service capabilities with the look and feel of a Microsoft Office and Microsoft Outlook user interface.
With CRM 3.0, Microsoft is also introducing a new subscription-based licensing model for customers that prefer a hosted offering, enabling Microsoft to compete against other companies in the hosted CRM space, such as Salesforce and Siebel.
Microsoft said CRM 3.0 is designed to address the three key challenges that determine the success or failure of most CRM initiatives - user adoption, business fit and total cost of ownership.


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